How to Set Up a Google Business Account for Your Business

Setting up a Google Business account is one of the smartest things you can do to help your business get noticed online. It lists your business on Google Maps, displays your contact information, hours, reviews, and more.

Here’s a step-by-step guide to get you started:

1. Go to Google Business Profile

Open your web browser and go to google.com/business, where you’ll create or claim your business listing.

2. Sign in with Your Google Account

If you don’t have a Google account yet, create one now. Otherwise, sign in with your existing Google email account.

3. Enter Your Business Name

Type in your business name exactly as you want it to appear to customers.

4. Choose Your Business Category

Pick the category that best fits your business, like “Roofing contractor,” “Home improvement,” “Painting contractor,” or “Window repair.” This helps Google show your business for relevant searches.

5. Add Your Location

• If you serve customers at a physical address (office or store), enter your business address.
• If you don’t have a storefront but offer services at customer locations (like most contractors), choose “No” when asked if you want to add a location customers can visit, and then add your service areas.

6. Enter Contact Details

Add your phone number and website URL (if you have one). This info helps customers reach you directly.

7. Verify Your Business

Google needs to confirm that your business is real. Verification options usually include:

• Postcard by mail: Google sends a postcard with a verification code to the address you provided. It takes about 5 days to arrive.
• Phone or email: Some businesses may qualify to verify instantly by phone or email.
• Instant verification: If you’ve already verified your business spot with Google Search Console, this might be an option.

Follow the instructions to complete verification.

8. Complete Your Profile

After verification, fill out your profile fully:

• Hours of operation
• Photos of your work, team, and vehicles
• Business description (a few sentences about your services and what makes you unique)
• Services offered with prices, if possible
• Accept online bookings if applicable

9. Encourage Reviews

Ask happy customers to leave reviews on your Google Business profile. Positive reviews build trust and help your local ranking.

10. Keep Your Info Updated

Regularly update your business hours, add fresh photos of projects, and respond promptly to customer reviews. This shows you’re active and reliable.

That’s it! Once your Google Business account is set up, your business will gain more visibility when people search for local services online.

If you need assistance with this process, please get in touch with us, and we will be happy to help.

Download our handy checklist to help you set up your business today.

NOTE: The above process was correct at the time of publishing this insight article, and things  can change over time.