Get ready for an exciting time ahead. Small and medium home repair businesses in the Channel Islands could double their local leads in just 90 days. With mortgage rates dropping and more new homes being built, homeowners in Guernsey and Jersey are looking to upgrade their properties, whether to sell or simply because it makes financial sense. In 2025, demand for home repairs, roofing, tiling, and building services in these areas increased, giving skilled tradespeople a great opportunity. While we hope this trend continues into 2026, it’s important to make sure your business is set up to grow, no matter what happens.
Here are some effective ways to help your business stand out:
- Build strong relationships with your customers by being open, honest, and reliable. For example, you could live-stream or create a time-lapse video of a kitchen renovation to show clients your progress. This not only keeps clients interested but also encourages them to come back and recommend you to others. Being transparent helps clients feel like important partners in your business. You can start with simple tools like a smartphone and a time-lapse app, or use live-streaming on Facebook or Instagram. These are easy to use and let you connect with clients and show off your work, even if you’re not very tech-savvy.
- Start a loyalty program that you and your best customers can shape together. Ask your clients for ideas on rewards, so the program really fits what they want. Offer special deals like free yearly maintenance checks, bonuses for referrals, or discounts on future work. You could also give out a rewards card that lets customers earn points for each service, unlocking extra benefits. As clients feel more involved, your loyal customer base will grow.
- Find out which services are most needed in Guernsey and Jersey, such as garden maintenance or pest control, and focus on those areas. Use tools like Google Trends, local business directories, and market reports to see what people are looking for. For example, if searches for home maintenance have gone up by 35% in Guernsey, or if there are twice as many new pest control businesses, that shows there’s a real opportunity. Make sure your business is ready to meet these needs and capitalise on the demand.
- Hire great people and give them the training they need to do excellent work. As your team grows, you’ll be able to take on more jobs. Remember, your staff can be some of your best promoters while on the job.
- Use local marketing by running targeted social media ads for services like tiling in Guernsey or home maintenance in Jersey. Add something special, like referral rewards or local events, to make your business stand out.
- Stay flexible by keeping an eye on changes in the economy. Adjust your prices or services as needed to stay ahead of your competitors.
Contractors in the Channel Islands who focus on quality, building loyalty, and smart growth will do well in their local market.
Are you ready to grow your business or take it to the next level?
Try these affordable marketing ideas:
- Make sure your business is listed on Google/Bing Business Profile, Guernsey Pages, and Jersey Business directories. This helps locals find you quickly when they search for builders or roofing contractors in your area.
- Share photos of your projects, customer success stories, and helpful tips on Facebook, Instagram, TikTok, etc. Being active and visible online helps build trust with potential clients.
- Ask satisfied clients to leave reviews and share their feedback with others.
- Hand out business cards, flyers, or door hangers in local neighbourhoods, and include attractive discounts to catch people’s attention.
- Build a mobile-friendly website that shows your services, contact details, and customer testimonials. If you’re on a budget, start with a simple one-page site and a gallery. The more professional your website looks, the better impression you’ll make on potential clients.
- Collect customer emails so you can send out short newsletters with special offers, helpful tips, and seasonal reminders. This can be done via a written or online form that requires the customer to opt in. Your web developer will guide you on this.
- Work with other local businesses to promote each other. Join the Guernsey or Jersey Chamber of Commerce, attend events, and build relationships that can lead to new jobs and partnerships.
- If it’s allowed, put up eye-catching signs at your job sites so neighbours can quickly see you out in the community, and it also builds credibility.
These smart, affordable steps help you connect with clients, provide great service, build loyalty, and spread the word about your business. To help you get started, Enrapture is offering a free 15- 20-minute audit to identify key growth opportunities for your business. The audit looks at your marketing, customer engagement, and how your business runs. You’ll get personalised recommendations to help you stand out from the competition. Booking is easy—just visit our website, call our hotline, or email us. Try this free offer today and see how we can help your business grow.
