Video on the Internet is big business

It has an exceptional ability to engage users and be remembered far more effectively than text alone. As part of a well thought out marketing strategy, video can be one of the most influential channels you use. There is a social element to videos that allow easy sharing so audiences can grow quickly with the right content. Recent statistics show that video has a 1200% more chance of being shared than text or image-based content. Just how big is video online? Here are a few statistics to give you an idea:

  • YouTube alone has more than 1 billion users.
  • YouTube streams more than 1 billion hours of video every day.
  • Facebook plays more than 8 billion videos a day.
  • Vimeo has more than 700 million video playbacks every month.

You may also be wondering what the benefits of using video could be?

  • Explainer videos can boost conversion by more than 20%.
  • Adding a video to a landing page can boost conversions by 80%.
  • Including video with your email can boost click-through rates by 200-300%.

Recent video projects

Here is an example of a corporate video we produced that conveys a lot of information in a short time and we know from the website statistics that it is viewed a magnitude of times more than the textual content is seen.

On a more creative note, we’ve also just finished a new splash screen animation for Isabelle Vets that we are utilising on their digital signage and within other videos projects this year to help them celebrate 100-years of business. They were the first veterinary practice in Guernsey when founded back in 1919.

Video can seem like a daunting prospect with plenty of complication, unknown costs, and confusing equipment. This doesn’t have to be the case which is why we work with clients upfront to fully understand the requirements of the project and agree on a plan that will have impact and fit within the budget. This is the same approach we have also used for our website and digital marketing campaigns over the last decade.

If you would like to discuss producing a video, either as a one-off or on a regular basis as a video campaign to drive traffic to your website and get your message out there, contact us to discuss your needs and let us show you what we can do for you.


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It's business as usual

It's business as usual

Enrapture is open as usual. As a digital business, we are in the enviable position of being able to work from anywhere. Following local advise, we will minimise any physical meetings, but we are available online and by phone for anything you need.

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