As part of our broader service offering, we provide a range of video campaign services, from good old-fashioned corporate videos that tell everyone about your company, or more regular/scheduled video campaigns, for clients looking to take advantage of the higher response rates given to videos.
One such client is the MitonOptimal Group, who commission a quarterly Market Update video for their clients and for general public distribution. The aim is to promote their brand and knowledge, as well as communicating with their existing client base in a more accessible and personal manner, which reflects their policy of building and maintaining strong one-to-one relationships with their clients.
Enrapture utilise a number of solutions to stream video campaigns, but the most straightforward and most reliable method has been the use of Vimeo or YouTube, especially for public access videos. We find that this allows us a high level of control over what your audience will ultimately see and the experience they have when watching your videos.
“More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.” – Vern Marker,
Videos are just one part of a complete marketing campaign, aimed at capturing the interest of your target audience and allowing your brand to converse and ultimately interact with them, to promote sales, your brand, your services or merely gather feedback from your audience. Whilst video material can still work on its own, conversion rates for multiple channels and media campaigns are ultimately higher, giving you a better return on your budget.
If you would like to discuss producing a corporate video, either as a one-off or on a regular basis as a video campaign to drive traffic to your website and get your message out there, contact us to discuss your needs and let us show you what we can do for you.
