Why Your Small Business Needs a Custom-Built Website

by MMS | Mar 20, 2025 | Marketing, Search Engine Optimisation, Security, Tech Stuff, Uncategorised, UX, Web

The Power of Professional Development In today’s digital landscape, your website is often the first point of contact between your business and potential customers. While platforms like Wix and Squarespace offer quick solutions, a custom-built website crafted by...

Writing Techniques for Optimal SEO: A Guide for 2025

by MMS | Mar 13, 2025 | Cookie Policy, Marketing, Search Engine Optimisation, Web

Mastering the art of writing for Search Engine Optimization (SEO) in an ever-evolving digital marketing landscape remains a crucial skill. As we navigate through 2025, the synergy between quality content and technical optimization has become more critical. This short...

The importance of Search Engine Optimization (SEO)

by MMS | Feb 11, 2025 | Marketing, Search Engine Optimisation, Web

In today’s digital age, visibility is everything: Search Engine Optimization (SEO) has evolved beyond simply ranking well on search engines; it’s now a fundamental strategy for helping search engines understand your content while enabling users to find and...

The Importance of a Good 404 Error Page

by MMS | Feb 3, 2025 | Marketing, Search Engine Optimisation, UX, Web

In the digital landscape, users can find it frustrating to land on a 404 error page. A 404 error indicates that the requested page could not be found, often leading to confusion and disappointment. However, a well-designed 404 error page presents a unique opportunity...

Using AI for website content? Why a review and adjustment of tone is key

by MMS | Jan 2, 2025 | Marketing, Search Engine Optimisation, Tech Stuff

Is Artificial Intelligence (AI) revolutionising how businesses approach content creation in today’s digital landscape, or are we missing the point? If you are using AI to generate website content, here is why you need to review and adjust the tone of your...

Website trends during lockdown and beyond

by SDM | Jun 5, 2020 | General, Marketing, Web

Almost without exception, every local business has felt the impact of the COVID-19 pandemic. For some, there was an increase in sales as more people used their services. Others would have experienced a reduction in productivity as their staff acclimatised to working...